The anatomy of a Rolex
Perpetual questions
At Rolex, we like questions. Each one is a challenge which stimulates our inventiveness, encourages us to surpass ourselves and opens us to new perspectives.
Each question requires us to take all the time necessary to reach its most apt resolution. As such, every single part of our every single watch can be equated to the sum of particular questions and their respective answers. Here, you will discover a few of those we have asked ourselves and how we went about solving them.
They speak volumes about our expertise and the unrelenting pursuit of excellence which has defined the Rolex brand since its creation. But be warned. We have found that each of these answers lead to their own new set of questions. Why? Because no matter how far one gets, there are always new challenges to face and new limits to outdo. That much is unquestionable.
